RECYCLE NOW STAND, IDEAL HOME SHOW
Client: Waste and Resources Action Programme (WRAP).
Designed and Completed with Nikki Blustin.
Brief: To design a stand that raises awareness of WRAP and recycling amongst the exhibitor base and the general public. The aim of the stand is to show how people can recycle more in the home, to get them excited about new recycled products, and to show them that with recycling, the possibilities are endless.
Method: To draw attention to how recycling works within the home, the structure of the stand took the form of a recognisable symbol of domesticity - a two up, two down pitch roof house. The design was then abstracted and distorted to create three interconnected sections; a kitchen, garden and lounge area. The forms were angled and cantilevered giving a dynamic perspective to the overall appearance. Materials used for the construction of the stand were all recycled or recyclable. The kitchen section was constructed from cardboard laminated together to form thick structural walls to create a three pin arch. The living space was constructed utilising a steel frame that was clad in recycled plastic sheeting made from water bottles. This structure incorporated a bench fitted with a cushion upholstered in fleece material recycled from plastic bottles, and displays the bottles beneath. The kitchen work surface was made from recycled glass and resin and recycled yogurt pot plastic was used for the cabinet doors. In addition Blustin Heath Design sourced all of the recycled products on display and designed the graphic boards. The stand was displayed in the Ideal Homeshow and used to promote the Recycle Now campaign with WRAP.
Completion date: March 2005.
Back to commercial projects