Client aspirations for the pop-up included:
- Showcasing the Home Quarter retail section in Westfield London
- Attracting the custom of those moving into nearby new housing developments
- Inspiring visitors to create their own healthy homes
- Generate PR for the pop-up and the brands featured in it
Research shows that immersing yourself in a nature rich space can transform and refresh the way customers feel, improving visitor experiences. In turn, when natural features are present in retail environments they can increase customer dwell times, increase rates of return, and rather incredibly, also enhance shoppers’ perception of the value of goods. However, shopping centres can be overwhelming for some.
With this in mind, we developed the brief with our client to create a space where shoppers could take a moment to relax and restore their physical and mental energy, whilst inspiring them to reinvent their own homes to support their health and wellbeing.
As Biophilic Design is an evidence-based practice, we wanted to create a pop-up that was informative, aspirational and brought Biophilic Design theory and research to life.
Drawing on extensive experience, our creative team translated Biophilic Design principles into the creation of rooms sets that demonstrated how best to support health and wellbeing within the home environment. This involved considering the holistic spatial experience; looking beyond just aesthetics to consider all the human senses and how they can be designed for when creating a healthy space.
The ‘Healthy Home’ also consisted of engaging educational content created for our book, ‘Design a Healthy Home’. Our research team extracted key information that explained the design considerations of the room sets. This was then integrated into the space through wall graphics that lead visitors through the pop-up.
In addition to designing and curating the space, Oliver Heath also led tours of the pop-up throughout the weekend. Expanding on the information available to visitors and introducing them to some of the impactful ways to create healthier, thriving home environments. This was an essential part of the experiential nature of the pop-up, and helped visitors to understand how the products on show could help them cultivate healthy habits in relation to domestic design and living.
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